28 by Sam Wood

Sam Wood's hugely popular fitness project '28 by Sam Wood' needed an office space that reflected his warm and friendly personality. Casual and low key, the offices are functional and homely. The kitchen was an all important element for displaying nutritious and delicious food, and needed to be stylish and photogenic for social media photography and video. With this in mind, we incorporated framing ply with interclamp fittings for the kitchen table and raised a partition of greenery that serves as both a beautiful backdrop for photography as well as serving to enrich the vitality of the room. The layout celebrates the abundance of natural light by being open and spacious, with all structures being custom made to accomodate the light. As if to put fitness to the test, even the meeting room table had an element of sporting action by doubling as a table tennis table.

Photography by Christine Wood